Case Study - Daimler Truck

Daimler Truck is the world’s largest commercial vehicle manufacturer, with over 35 main locations worldwide and approximately 100,000 employees, and a strong focus on sustainable drive technology.

We have executed work across several of their divisions, ranging from educational animations to full live-action commercial productions.

“I had the pleasure of working with the team at Viaduct Pictures on several projects, including brand awareness campaigns, customer testimonials, and parts and warranty sales videos. Their ability to uncover the story within complex material and present it in an engaging, easy-to-understand manner was exceptional.

What truly set them apart was their ability to see the 360-degree picture of our brand strategy. They carefully assessed how video could best support that strategy and worked alongside us to create content perfectly tailored to resonate with our audience.

They modernized our approach to showcasing product features and benefits, producing videos that empowered our dealer network to better communicate the value of proprietary products over value brands. This not only strengthened our dealers’ messaging but also elevated our brand’s position in the market.

The team’s professionalism, creativity, and strategic insight made the entire process seamless and rewarding. I couldn’t be happier with the results and look forward to continuing our partnership with Viaduct Pictures in the future.”
— Lacy Kelley, Marketing Manager, Daimler Truck North America

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Meet the Crew

  • Elias Rapaporto

    PRINCIPAL

    Elias is a writer, director, and producer with a bifurcated career. On the one hand, his first feature film, NDA NDA, will shoot in 2025, and he is also writing a big-screen adaptation of Charles Dickens’ A Tale of Two Cities. On the other hand, he has always found the idea of working only in entertainment unsatisfying, and through Viaduct Pictures aims to use visual storytelling to advance civilizationally transformative technologies. He ranked in the top 1% of his class at the University of Cambridge, and spends most of his time reading.

  • Milan Erceg

    ANIMATOR

    Milan is an Emmy-nominated designer and animator whose career encompasses broadcast shows and network packages for — among many, many others — Lifetime, History Channel, Project Runway, and Top Chef, as well as innovative infographic and marketing campaigns for Amazon, Nike, Intel, and the Seattle Seahawks. His animations have wrapped buildings from the Las Vegas Strip to Times Square.

  • Michael Elmquist

    EDITOR

    Michael Elmquist is an editor and composer who has worked for a wide range of clients including Gigi Hadid, Vogue, T-Mobile, WeighWatchers, Nickelodeon, Paramount+ and more; all of which are fueled by coffee and Frasier reruns. He's adept in a variety of editing suites as well as composing musician ensembles in studio allowing for a full range of post-production capabilities. Going into 2025, he's writing and recording his first solo record along side a handful of music videos and a short film.

  • Ethan Gabbay

    SOUND

    Ethan is a sound professional with a passion for creating vivid audio experiences. Specializing in sound design, recording and engineering, he has worked across film, advertising, music and many other industries. With hands-on experience in nearly every area of sound—production to post-production—Ethan brings a unique, well-rounded perspective to his work, combining creativity and technical expertise to deliver artful and professional results.