Case Study - Ginkgo BIoworks
Ginkgo Bioworks is the world’s leading synthetic biology company, whose tech stack enables faster development, optimized performance, and lower costs for pharmaceuticals, agriculture, industrials, ingredients, and beyond.
We collaborate with them on a weekly video production cycle. Each week a complete five- to eight-minute video is written, recorded, and edited. The final product includes full animations and immersive sound design.
These videos are then published through paid channels on LinkedIn as well as being sent out to a list of subscribers. Through this approach, we deliver concrete leads for an order of magnitude less cost than in-person sales.
“We came to Viaduct with a tough communication problem: how can we make a high-tech B2B service product easy to understand? At Ginkgo Bioworks, we offer biotechnology R&D as a service, designing DNA and generating laboratory data for customers in diverse industries from pharma to farming. Our audience is both busy and sophisticated, so marketing to them has to be direct, engaging and information-rich.
The Viaduct team delivered a beautiful and effective video marketing campaign. For us, the right format was a series of short videos presenting our technology and case studies of successful customer projects. The videos paired a subject-matter expert from our team with beautiful graphics, animations and sound design from the production team at Viaduct. It was so much fun to watch our stories come alive in Viaduct’s hands!
By the numbers, we were very satisfied with the results. High quality videos from Viaduct routinely had more than twice the marketing engagement of less polished content like plain images or basic webinar recordings. The content hit home with a hard-to-reach audience, attracting clicks and conversions from senior executives and other decision makers in the industries we serve.
Viaduct’s edge is the intelligence of their team and the work they put in to understand our business. Beautiful and expertly produced video, by itself, would not have been enough to break through to our audience. Viaduct helped us tell stories that were true to the complex subject matter, conveyed the challenge and seriousness of our business, related to our customer’s problems and, on top of all that, were also a delight to watch. We’re so happy to have worked with Viaduct and would recommend them for any business looking to create content that is direct, engaging and information-rich.”
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Meet the Crew
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Elias Rapaporto
PRINCIPAL
Elias is a writer, director, and producer with a bifurcated career. On the one hand, his first feature film, NDA NDA, will shoot in 2025, and he is also writing a big-screen adaptation of Charles Dickens’ A Tale of Two Cities. On the other hand, he has always found the idea of working only in entertainment unsatisfying, and through Viaduct Pictures aims to use visual storytelling to advance civilizationally transformative technologies. He ranked in the top 1% of his class at the University of Cambridge, and spends most of his time reading.
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Milan Erceg
ANIMATOR
Milan is an Emmy-nominated designer and animator whose career encompasses broadcast shows and network packages for — among many, many others — Lifetime, History Channel, Project Runway, and Top Chef, as well as innovative infographic and marketing campaigns for Amazon, Nike, Intel, and the Seattle Seahawks. His animations have wrapped buildings from the Las Vegas Strip to Times Square.
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Michael Elmquist
EDITOR
Michael Elmquist is an editor and composer who has worked for a wide range of clients including Gigi Hadid, Vogue, T-Mobile, WeighWatchers, Nickelodeon, Paramount+ and more; all of which are fueled by coffee and Frasier reruns. He's adept in a variety of editing suites as well as composing musician ensembles in studio allowing for a full range of post-production capabilities. Going into 2025, he's writing and recording his first solo record along side a handful of music videos and a short film.
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Ethan Gabbay
SOUND
Ethan is a sound professional with a passion for creating vivid audio experiences. Specializing in sound design, recording and engineering, he has worked across film, advertising, music and many other industries. With hands-on experience in nearly every area of sound—production to post-production—Ethan brings a unique, well-rounded perspective to his work, combining creativity and technical expertise to deliver artful and professional results.